In an era where media often feels distant and detached from the realities of everyday life, TV&Co stands as a refreshing exception. Rooted firmly in the communities it serves, this media group has carved out a unique space in the broadcasting landscape by prioritising local voices, authentic storytelling, and a genuine commitment to charitable causes. From its regional coverage available on Freeview to its imaginative programming that celebrates everything from Easter traditions to awareness campaigns, TV&Co exemplifies what it means to be a true champion for community involvement.
Our mission and vision: bringing communities together through local broadcasting
At the heart of TV&Co's ethos lies a simple yet profound ambition: to create television that genuinely reflects the world around us. This media group, headquartered in France, operates a local channel dedicated to serving the communities of Wallonia and Brussels. The vision is clear—rather than broadcasting content that feels generic or imported, TV&Co focuses on telling the stories that matter most to the people who live, work, and thrive in these regions. By championing community news and real-life narratives, the channel becomes more than just a source of entertainment; it transforms into a mirror held up to society, capturing the joys, challenges, and triumphs of everyday existence.
What sets TV&Co apart is its unwavering dedication to programming that resonates on a personal level. The channel avoids the pitfalls of sensationalism or hollow clickbait, instead opting for content that speaks directly to the lived experiences of its audience. Whether showcasing local businesses, highlighting charitable initiatives, or celebrating regional culture, every broadcast is designed to foster a sense of connection and belonging. This approach not only enriches the viewing experience but also strengthens the social fabric of the communities it serves. By prioritising authenticity over spectacle, TV&Co has earned the trust and loyalty of its viewers, who see their own stories reflected on screen.
Accessible Television: Our Commitment to Freeview and Regional Coverage
Accessibility is a cornerstone of TV&Co's mission. The channel is available on Freeview, ensuring that anyone with a standard television set can tune in without the need for expensive subscriptions or specialised equipment. This commitment to free access underscores the group's belief that quality broadcasting should be available to all, regardless of economic background. By maintaining a presence in the regional audiovisual landscape, TV&Co ensures that its programming reaches the widest possible audience, from bustling urban centres to quieter rural areas. This inclusive approach not only broadens the channel's impact but also reinforces its role as a vital community resource.
Behind every successful organisation is a team of dedicated individuals, and TV&Co is no exception. The media group is led by a passionate leadership team committed to advancing its mission of community-focused broadcasting. Understanding the structure and the people who drive this vision forward is essential to appreciating the full scope of TV&Co's achievements.
Meet the Team: Xavier Lefranc and Marie-Noelle Saint-Jean's Vision
Xavier Lefranc serves as the president of TV&Co, bringing with him a wealth of experience and a deep commitment to local media. Alongside him is Marie-Noelle Saint-Jean, another key figure whose contributions have been instrumental in shaping the group's strategic direction. Together, they have cultivated a culture of innovation and community engagement, ensuring that every decision reflects the values and needs of the audience. Their leadership is characterised by a hands-on approach, with both individuals actively involved in everything from programming decisions to partnership negotiations. This dedication has not only driven the channel's success but has also inspired a loyal team committed to the same ideals.
Our non-profit foundation: understanding tvcom's role in community service
A distinguishing feature of TV&Co is its association with TVCOM, a non-profit organisation that plays a crucial role in the group's community service efforts. TVCOM operates with a mission that extends beyond traditional broadcasting, focusing instead on initiatives that directly benefit the public. This structure allows TV&Co to channel resources into charitable causes, awareness campaigns, and community projects that might otherwise lack the funding or visibility they deserve. By operating as a non-profit, TVCOM ensures that the primary goal remains service rather than profit, reinforcing the group's commitment to making a tangible difference in the lives of its viewers. This dual structure of a commercial media group supported by a non-profit foundation creates a unique synergy, enabling TV&Co to balance sustainability with social responsibility.
Our impact and partnerships: championing charitable causes across regions
TV&Co's influence extends far beyond the screen. Through strategic partnerships and innovative programming, the media group has become a powerful advocate for charitable causes and community initiatives. Its work demonstrates that broadcasting can be a force for good, capable of inspiring action and driving meaningful change.
Creative productions: from easter specials to awareness campaigns
One of the hallmarks of TV&Co's output is its diverse range of creative productions. The group has produced films and special broadcasts that celebrate cultural traditions, such as Easter specials that bring families together and highlight the joy of the season. These productions are not merely seasonal fillers; they are thoughtfully crafted pieces of content designed to resonate emotionally and culturally with the audience. In addition to celebratory programming, TV&Co is deeply involved in awareness campaigns that tackle pressing social issues. Whether raising awareness about health concerns, environmental challenges, or social justice topics, the channel uses its platform to educate and inspire. This blend of entertainment and advocacy exemplifies the group's commitment to using media as a tool for positive change.
Building Bridges: Our Collaborations with CMI, Geneva University and ARCOM
Strategic partnerships are a vital component of TV&Co's success. The media group has established connections with prominent organisations such as CMI, Geneva University, and ARCOM, the national audiovisual authority. These collaborations enhance the group's credibility and extend its reach, enabling TV&Co to undertake ambitious projects that might be beyond the scope of a single organisation. Working with academic institutions like Geneva University brings a level of rigour and research-based insight to the group's programming and campaigns, whilst partnerships with regulatory bodies such as ARCOM ensure that all broadcasts meet the highest standards of quality and integrity. These relationships are not transactional but are built on shared values and a mutual commitment to serving the public good. The history of TV&Co also includes significant undertakings, such as application dossiers involving millions of euros, which underline the scale and ambition of the group's operations. Through these partnerships and investments, TV&Co continues to expand its impact, proving that local broadcasting can be both influential and sustainable. The group's marketing arm further amplifies its message, ensuring that campaigns reach the widest possible audience and that every charitable cause receives the attention it deserves.
